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July 22, 2005

where is the edge?


Kudos to Peter Copper for posting pictures of the Stormhoek Wine Freebie brochure that came with the bottle.

So the Brit bloggers are getting their wine. Our next step is to roll the idea out to both the United States and Western Europe. We're looking into the logisitics now (shipping costs etc.). I'll keep you posted.

Like I said in the brochure copy:

Of course I can't do it by myself. I need your complicity if it's going to work. No complicity, no idea-virus. I can't just write a big media company a cheque and make the marketing problem go away. Those days are gone.

What do you get out of it? A free bottle of wine and a chance to play a part in screwing up the traditional marketing and advertising landscape forever. A chance to see how far we can stretch the power of the blogosphere.

The internet and the blogosphere proved years ago that you don't need to hire an ad agency or Big Media to mass market digital and digital-related products. But what about non-digital?

What is actually possible? Where is the edge?

Shall we find out?

[NB: This was originally posted on my main blog.]

Posted by hugh macleod at July 22, 2005 6:11 PM


Hello Hugh,

After reading about the Stormhoek give-away in the UK, I have been salivating about this wine. It would be great if the campaign could be opened up to European bloggers.

We've been doing our bit in Spain, citing the Stormhoek campaign in our recent Spanish language report on Blogvertising.

I hope that might get us in the running for a bottle!!

Posted by: Steven Tolliver at August 3, 2005 12:04 PM

I did get a free bottle of Klazomenai (www.klazomenai.com) olive oil from Turkey by filling out a survey on public relations from a Turkish PR firm. It was a nice thank you from the group, and at the same time a way to spread the word.

BTW, the stuff is amazing, if it's at your local grocer, pick it up and you will love it.

I look forward to the US contest, although it might be a little trickier with the US liquor laws, and when it is available to buy Stateside.

Posted by: Jeremy Pepper at August 21, 2005 6:06 AM

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