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November 24, 2006


[Click here to download coupon etc.]

Back up the truck!

We know the numbers and sometimes we just shake our heads and wonder, ‘how do they do it’?

For ten days from 30 November until 10 December Threshers will be running a 40% off sale at their stores. The sale won’t be advertised and they are not promoting it at all, even in the store.

That means 40% off Stormhoek and all of the other wines and Champagne in the store.

You’ll need a coupon. Download it here [PDF file].

Posted by Jason at November 24, 2006 1:34 PM

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I am elated to be able to buy Stormhoek here in Reno, Nevada at World Market: Cost Plus store. Thanks so much for delivering your product to us crazy Americans! Love it, love it!

Posted by: Reno Muse at November 25, 2006 3:44 AM

Thanks Reno, I understand Cost Plus has been really supportive. Tell your friends;-).BTW- Which store do you buy it at?

Posted by: Jason at November 25, 2006 4:32 AM

This looks like a great deal!

- Scott

Posted by: Malibu.in at December 1, 2006 11:10 AM

that is brilliant, thanks guys!

Posted by: Miles at December 1, 2006 2:25 PM

I dont seem to be able to download the Thresher voucher.

Posted by: Keith at December 1, 2006 2:37 PM

This wine is cheaper than the cost of going to France and filling your boot with wine. At least it keeps the money in old blighty and boosts our economy.
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Posted by: chris horner at December 1, 2006 3:17 PM

I'm sure you may have noticed an increase in visits to the site - the Threshers voucher has spread like wildfire! It's on the BBC news site here http://news.bbc.co.uk/1/hi/business/6198828.stm

which also gives a link to this site.

Thanks guys!

Posted by: Greg at December 1, 2006 3:34 PM

This has now been picked up by the BBC news site. An incredible piece of viral marketing - well done guys!


Posted by: Jamie Goode at December 1, 2006 3:55 PM

The BBC has just run a story about the voucher - if there's one way to drive traffic, you guys certainly seem to have found it.

What's the current download count looking like?

Posted by: Peter Parkes at December 1, 2006 4:11 PM

Great news and fantastic offer!
We've add it to our discount codes site - www.offercodes.co.uk

Posted by: Offer Codes at December 1, 2006 5:06 PM

Genius. A web private sale that seems to have gone bigger than could have been imagined (unless by the far sighted souls who came up with this idea!). Amazing - I've got the vouchers sent to me by peers as well!

Posted by: The Jiveman at December 1, 2006 5:18 PM

How do you know which stores are participating - all those in the Thresher Group or only some areas in the country?

Posted by: Diddly at December 1, 2006 6:39 PM

Thanks everyone, we're going to post the BBC News and Radio clips.

Diddy, Offer available at all Thresher Stores.

Posted by: jason at December 1, 2006 7:12 PM

yes people this works, just back, and what a saving. many thanks

Posted by: big eddie at December 1, 2006 7:16 PM

The download in both formats it does not load isn't working - why?



Posted by: Zaine at December 1, 2006 8:20 PM

Is going all over the internet and TV, just saw it on the news and it is in some of the papers:

This is Money

Posted by: Clive at December 1, 2006 8:23 PM

Amazing: 800,000 downloads of your offer.

Was it planned or was it intentional? Whatever the aims it is ne of the best campaign results I have heard of.

It is even on the BBC

Posted by: Rob Baker at December 1, 2006 8:28 PM

This voucher has even been posted on Rpoints.com one of the UK's BIGGEST cashback sites!!

Posted by: Phil at December 2, 2006 12:31 PM

Amazing story, congratulations for being tagged as the incubator of the Thresher virus.

Posted by: Ross Hill at December 3, 2006 8:53 AM

Brilliant story, everyone has picked up on it, I got wind of it here http://www.sendmediscounts.co.uk/news-75.html

Posted by: Rob at December 6, 2006 3:46 PM

Whats so clever or viral about a 40% off coupon? I don't get it. Looks pretty straightforward to me.

Posted by: Ward at December 7, 2006 10:54 PM

Agreed, it was neither clever nor viral.

Posted by: Jason at December 7, 2006 11:09 PM

Fantastic marketing campaign...it began as "The Secret Sale" which only the privelaged few could have, and then all of a sudden, it is leaked onto the 'net and downloaded a million times? The profits that Thresher are going to make this weekend are going to be astronomical...well done Thresher!!

Posted by: Steven Gordon-Wilson at December 8, 2006 6:20 PM

As a statician, I've always been told by my teachers to doubt numbers whenever I saw them.

Posted by: John at January 16, 2007 2:04 PM

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