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December 5, 2006

hitwise stats


Heather Hopkins over at Hitwise has some great stats on the Thresher virus:

The weblog for South African wine-producer, Stormhoek, which posted the voucher on 24th November, saw its website visits surge ahead of those to Threshers, capturing a 110 times larger share of visits than Threshers. On 28th November, the voucher was also posted in the forum of MoneySavingExpert.com and 45% of visits to Threshers.co.uk came from forums.moneysavingexpert.com last week.

Wine retailers are trying to benefit from the frenzy. A search for "threshers" on Google yesterday returned a sponsored result for Sainsbury's promoting 25% off wine and today, Virgin Wines was the top sponsored result, offering 50% off wine.

Posted by hugh macleod at December 5, 2006 3:56 PM

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I suspect that the bandwagon may have passed, though — will people flock to Virgin in the same way that they flocked to Threshers?

Of course, the issue of needing to buy whole cases with Virgin will complicate any attempts at comparsion.

Posted by: Peter Parkes at December 5, 2006 4:28 PM

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