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March 31, 2007

Moving and Word of Mouth

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When i moved to London nearly 9 years ago, i remember the pain of having to find a house and a job and well, all the rest of the stuff that goes with moving across the world!

The Guardian had an interesting article today on The Gumtree's national marketing push.

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I don't really know when these guys started but they were tiny 5 years ago. Now they're owned by EBay and are an online classified ad website that spans the UK, Australia, South Africa, Ireland and Poland. And it's all due to understanding what their "consumers" need and want and also...the power of word of mouth...

Posted by Cath at March 31, 2007 8:58 PM

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