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April 20, 2007

Tagline Feedback Requested!


We're having an internal discussion at Stormhoek, about what the final tagline on the front label of our new "Couture Rose" should be. The main take-out is that we want to communicate in a fun, funky way that this rose tastes BEST with ice ('cos it does!). Expressed in as few words as possible. Here's our shortlist:

1. Magic over ice
2. So nice with ice
3. Pour over ice
4. Nice over ice
5. Happiest over ice
6. Best over Ice

Some of Hugh's readers have recommended the following (some of my favourites so far...)

1. Accessorize with Ice
2. Ice. Drink. Repeat
3. Made for Ice
4. Best served over Ice
5. The New Ice Age
6. Twice as nice with Ice

Anybody have any ideas? All opinions and different suggestions gratefully received.

Catherine x

Posted by Cath at April 20, 2007 8:32 PM

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"Go ahead, try it with ice," or the more concise "Try it with ice."

(A suggestion, not a command)

Posted by: Mike Duffy at April 20, 2007 10:44 PM


Something about rocks - ice being rocks - rocks being 'bling'- synominous with modern couture.

Rose on the rocks?

Posted by: Lee at April 20, 2007 11:20 PM

"Happiest over ice" gives the wine a character,
"Made for Ice" emphasizes the craftsmanship, these are the best two.

Posted by: Danny Hope at April 21, 2007 12:23 AM

Best spliced with ice
Best cut with ice

Posted by: Shane at April 21, 2007 10:51 AM

On Rocks It Rocks

Pour Over Ice

Its Cool on the Rocks

Its Cool on Ice

Posted by: Peter May at April 22, 2007 10:38 AM

Smart over Ice

Posted by: Cru Master at April 23, 2007 8:36 AM

Still like the simple "Nice with ice"

Posted by: Chris Rawlinson at April 23, 2007 9:06 AM

Thanks everyone - we've had great feedback so far and will be making a decision tomorrow... winner gets some wine!

Posted by: Cath at April 23, 2007 4:18 PM

Ruinite's slogan years ago was
"Ruinite on ice? Nice!"

(might want to go in another direction to avoid any comparisons)

Posted by: AC at April 26, 2007 3:35 PM

#4 and #3 sound 9CE

Posted by: Gary Crucefix at April 28, 2007 8:58 PM

Just a few thoughts re tagline:

For your ice only

Not to be licked

With ice – can’t be licked

Created for ice

Just the tip for the ice bird

Over ice is nice

Heaven on ice

Posted by: Jayne at April 30, 2007 8:00 AM

Add Ice, it tinkles when you shake it

Posted by: Mark C. Johnson at May 1, 2007 7:03 PM

" Stormhoek cubed "
" Cube it! "
" Stormhoek Rose.....cubed!"

I think Stormhoek

......might be too subtle..??

Nice one y'all!

Posted by: Mark Denison at May 29, 2007 3:29 PM

I have to wright something about the magic over ice wine.Pleace woud you send me some information from this wine and your winehouse
tank you so much Ivo Cox.

Posted by: Ivo Cox at June 6, 2007 10:41 PM

Probably too late for this, but I kinda like "Rocks N' Rose"

Posted by: Chris at June 8, 2007 11:35 PM

Rose over ice is sooooooooooooooovery nice

Posted by: BOB JACKSON at June 20, 2007 5:00 PM

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