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June 7, 2007

stormhoek pics

[Outside Tesco's this afternoon, Pinotage and Sauvingnon Blanc in hand etc.]

I'm not sure why exactly, but I always like it when I see new Stormhoek photos on Flickr. Something kinda affirming about it.

So what the heck, I was thinking, Stormhoek is now doing a wee promotion at Tesco's in UK, where a bottle is going for £3.99 [£1.00 off the usual £4.99], for the next week or two. So maybe there's an opportunity to have some fun here.

Therefore, the first 500 people, aged 18 or over, who send me a pic of themselves in Tesco's, holding a bottle of Stormhoek, will receive a £5.00 Tesco voucher from us, to cover the cost of the wine [N.B. These vouchers are not sponsored by Tesco's. We're covering the cost out of our own pocket].

And hey, you don't even have to buy the wine if you don't feel like it. You can spend the voucher on whatever you want. Nor do you have to blog it. Frankly, I'm more interested in the photos.

And to make it a bit more interesting, we'll post our favorite pics on the Stormhoek blog, and each week we'll send a complimentary case of wine to the person who took our favorite picture that week.

[AFTERTHOUGHT:] To get the ball rolling, I'll send a case of Stormhoek [6 bottles] to the first six people who send in a photo [on condition that you're over 18 years old, of course]. Again, you don't even have to buy the wine, nor do you have to blog it.

[CAVEAT:] Though this promotion is in most Tesco stores, it isn't in all of them. If your local Tesco doesn't carry Stormhoek, apologies in advance. Drop me an e-mail if this happens and I'll see what I can do. Thanks.

[P.S. For all you Wine Geeks:] The Stormhoek Pinotage that won the "Best Pinotage in The World" award last year is part of the promotion. Rock on.

This might turn out to be quite groovy, it might not. Whatever. Fail fast, fail often etc. But it's a cool enough idea to make it worth a try. Feel free to send your photos to gapingvoid@gmail.com. Thanks Again.

[This was originally posted on my personal blog, gapingvoid.com]

Posted by hugh macleod at June 7, 2007 5:08 PM

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I went to the large Tesco's in High Wycombe in my lunch break today, but there is no sign of any Stormhoek wines at all, red or white -- and no empty spaces where they could have been.

Would a photo of my empty hands be acceptable? ;)

Posted by: Peter May at June 8, 2007 3:19 PM

Hi Peter - for all that effort, yes, empty hands are acceptable... the brand is not in every single store which is why it may not be there...
Thanks for your support!!!

Posted by: Catherine at June 8, 2007 4:16 PM

Great ideas guys, Hows the promotion going?

Posted by: Eishman at July 22, 2007 5:22 PM

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