Jason and Hugh are in Seattle today at the Bell Harbor International Conference Centre. They’ve been asked to speak at MarketSmart 2007 - a yearly event held by the American Marketing Association. Our topic is “Using Web 2.0 as a Tool for Decommodification” - How does “…a tiny South African winery that nobody had ever heard of” turn into the most talked-about wine brand on the web?
As soon as i get some footage, I’ll post it! Can’t wait to see it as i’ve watched these two practise and prepare and it’s been amusing!