After many months in development, Stormhoek has finally got its new label designs.
The front label is a fairly classic look [our customers like that a lot]. We had a ball, however, with the back label. Notice how we put both the Blue Monster logo on the back [without any explanation], and also, the Unofficial International “Hacker” symbol. Oh, yeah, we also borrowed the “Change the World or Go Home” tagline from the Blue Monster [Disclosure: gapingvoid is more evil than Microsoft. Just so you know.].
The vast majority who see our wine on the shelf have never heard of us before, have never read gapingvoid, and don’t know us from Adam [The same is true for the vast majority of other wine brands]. So most of the marketing is done on the supermarket shelf. It’s actually pretty intense, thinking about it all.
The funny thing is, people in the trade like the back label SO MUCH there’s already talk happening about Stormhoek being the first wine to have itself stacked on the shelf with the back label facing frontward.
So the Stormhoek hook becomes: “The one with the back label on the front”.
I love that idea… We’ll see what happens.
[UPDATE: Stormhoek Twitter UK Promo:] I’ve been allowed to send sample bottles to anybody who wants one. The deal is, you have to be UK-based, of legal drinking age, and on Twitter. Send me an email if you’re interested, Thanks. Rock on.
(The above was originally posted by Hugh at www.gapingvoid.com )