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Stormhoek sponsoring the British Comedy Awards

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[One of the thirty cartoons chosen to go on the bottles etc.]

Though Stormhoek generally doesn’t like to sponsor large events, an interesting opportunity came up.

On December 5th we’ll be serving Magnums of Stormhoek on the tables of the British Comedy Awards, which in British Media terms, is a pretty big deal. Lots of celebrities, TV cameras and paparazzi etc.

But rather than just plonk the bottles down on the tables and let the celebs get on with it [i.e. Drink our wine, yet ignore the brand completely- which is what normally happens with these kind of events], we decided to behave a little differently than your average gala sponsor.

We created a range of large bottles [Magnums], each with a different cartoon on it. Thirty cartoons in all.

Because of the event, we decided we didn’t have to worry about playing it safe [unlike say, with your average supermarket client]. So out of my collection of 6,000-odd cartoons, we picked 30 cartoon that were relatively edgy. The one above is a good example. Also, some of the cartoons from this page and this page made it into the mix. Generally, we picked cartoons we thought anybody who had spent a lot of time in the Soho/London/media/entertainment/cokewhore/glamorpussy world would click with. You get the idea.

As everybody will have a different cartoon on each table, we’re hoping people will check out the different bottles on the other tables. Yeah, you got it. Conversation starters. Exactly. “Social Objects”, Baby.

I hope the photographers get some decent pictures…

( Originally posted by Hugh at www.gapingvoid.com )

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