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News Flash: Wine Bloggers Go Bloggy

It was bound to happen sooner or later, as I pointed out yesterday during a panel discussion, the wine industry is only a few years behind the rest of the world when it comes to social media, and this is a fabulous fact, as compared to other aspects of the business!About 200 people assembled in Sonoma for the first US wine bloggers conference.on-and-on.jpgBloggers being Bloggers, there were lots of opinions. In addition to a panel on Technology, I got to express a few of my own opinions at a talk on “Blogging for your Business”, where I proposed some new ways of thinking about how wineries should communicate. Some of the topics I covered were: “The weirdness of wine speak”, “Wine Industry Narcissism”, “The paradoxical commoditization of the Premium Wine Market”, “The Winery Narrative” and of course, “Wine Silos”. Just email me if you want a copy of the presentation.Our buddy GaryV, the man who has a better than average chance of being one of the first to leverage his internet fame to “Real” fame, talked on Friday night, and before our very eyes he morphed from the guy who does WLTV, into the Tony Robbins of the wine world. His shtick is good, especially after a bit of vino. BTW, he didn’t talk about wine…..YouTube Preview ImageEveryone was very impressed that on Friday the Twitterers at the event were able to get #WBC as the number two ranked term on Twitter after Obama. I’m not sure what to think, but they WERE gaming the system.There was a good vid done by Tim Zahn, of the Sonoma County Tourism Bureau, who spoofed on Gary. For a trade group, these guys are really with it. Ahem, it would be good if the folks at Wines of South Africa would take note, loosen up, and let their hair down.

6 Comments, Comment or Ping

  1. Dr. Horowitz

    Your presentation was good. Can I have a copy of your presentation for letting you use my video adapter? david.horowitz@sonoma.edu

    You’ve got good marketing skills.

  2. I attended and thought the live blogging was really fun. Our blog site doesn’t review wine in a traditional manner (no points) but does recommend wines, winery visits and a lot of wine/food pairing on the blog. Our readers are consumers/learners who want 3rd party validation from someone they trust so they tend to purchase what we recommend. Have you thought about doing some type of promotional program with blogs like ours?

  3. Jason

    Hi Jenn,

    Yes, let’s talk about what we can do together… something other than : I tasted it and it reminded me of: ? Let’s talk email or call me 917 767 9553.

  4. wayne

    Hi I got your email from a link on eblockwatch - south africa.

    Its very interesting,

    I am not a big wine drinker, Chateau libertas-blend or Graca Rose does me.

    Anyway who buys wine-meaning male or female mostly?.

    A good branding would be to put a fit looking male or female on the bottle-calling it full bodied-slim and drinkable etc etc.

    Could make for interesting marketing,

    Sex sells I suppose- without being vulgar ofcourse.

    Tell me what you think.

    Wayne

    Durban

  5. rofl love the pic

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